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Author: David

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Many marketers know about the 'marketing triangle' of market, media and message. But which one should come first? Most carpet cleaners get this all wrong resulting in frustration for their businesses.

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Here's why it may not be a good idea to advertise that you're "the best" carpet cleaner...
Ad writers call this a "damaging admission" and it actually increases trust and therefore sales. This man had a spike in sales after being 'brutally honest'.

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How are the prices you charge directly related to the quality of your customers? If you're not enjoying running your carpet cleaning business... this could be the answer.
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