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Author: David
How to Decide Your Unique Selling Proposition (USP)
Do You Know Who Your Best Prospects Are?
Most carpet cleaners do NOT know the answer to this question...
What Woody Allen Said About Running a Successful Carpet Cleaning Business
How Does Your Pricing Affect Your Advertising and Ability to Get New Customers??
Carpet Cleaners… Be More Repulsive!
What?!!
Here’s Why I’m Optimistic About the Future for Carpet Cleaners
Here's why I'm optimistic about the future for carpet cleaners in spite of the recent pandemic...
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How Can Carpet Cleaners Use the ‘Marketing Triangle’?
Many marketers know about the 'marketing triangle' of market, media and message. But which one should come first? Most carpet cleaners get this all wrong resulting in frustration for their businesses.
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Why It Might NOT Be a Good Idea to Say You’re “The Best” Carpet Cleaner
Here's why it may not be a good idea to advertise that you're "the best" carpet cleaner...
Ad writers call this a "damaging admission" and it actually increases trust and therefore sales. This man had a spike in sales after being 'brutally honest'.
What’s the Connection Between the Price You Charge and the Quality of Your Carpet Cleaning Customers?
How are the prices you charge directly related to the quality of your customers? If you're not enjoying running your carpet cleaning business... this could be the answer.
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