Are you worried about your prices?
In particular that moment when you give the price to your prospective customer thinking that they only choose a carpet cleaning service based on price?
Well carpet cleaning is no different to any other service or product for that matter. There are a range of prices that people will pay based on their perceived value.
Much of the problem with pricing is in OUR head not the customers.
Years ago I used to work out prices based on square footage and if say it came to a little over £300 (here in the UK) I would apply an arbitrary discount to bring it just below the £300 mark
or £200 or whatever…
because I was afraid of how people would react ie. ‘Sticker Shock’
The answer? Be confident of your prices.
Here in the UK we’ve had a tv advert for several years about a premium beer called Stella Artois.
Their slogan is “reassuringly expensive”.
Now of course, they are in competition with many other beers. Their slogan is not “if you want beer done right buy this” or “not the cheapest but the best.” No, they are expensive and are NOT afraid to say it.
Many carpet cleaners are simply afraid of PRICE. That when the customer says “I can buy this cheaper” they’re first inclination is to offer a discount…like I used to.
But…people buy value NOT price.
So instead of dropping the price why not build up the value for the customer and justify the price! And be confident not apologetic for your prices.
How would you like your customers to say “yes they are expensive… but reassuringly expensive”
For more strategies like this…FINAL 2 DAYS… this course to help carpet cleaners get higher prices WITHOUT losing all your customers is on sale at 90% OFF. Go to https://success4carpetcleaners.com/gethigherprices
Be sure to follow the link for the Premium Course at the bottom. Put PRICE90 in the Coupon Code box and click 'Apply Coupon'. It’s now only £59.70 for the next 2 days. It should pay for itself with your first job!