Do you know a good carpet cleaner who is struggling?
Or a technically good carpet cleaner who has given up with their business because they can't find enough customers profitably?
Maybe it's YOU and you know other carpet cleaners who are not as good as you but seem to be getting work.
It's easy to think... "if only I can become even better, then I'll have all the customers I need"
Unfortunately, in business the best does not always win.
Think back to the VHS vs Betamax war when video recorders were popular. Everyone agreed that Betamax was a much better format, but VHS won the battle because...
they had better marketing!
In order to be better, you must first be different.
In fact, being different is better than being better!
So what can you do?
The first thing is to find out what the marketplace wants and be sure to give it to them. But do so in a way that cannot be compared to your competitors. The last thing you want to be is...
viewed as a commodity
Why not? Because people only buy commodities on PRICE.
An essential way to do this is to have a Unique Selling Proposition (USP) or as I prefer to call it... a Unique Buying Proposition. Give the customer a compelling reason to choose YOU vs all your competitors.
Because being different is better than being better, a USP really sets you apart in a category of ONE. Now you're a monopoly instead of a commodity. And people pay a premium when you're a monopoly.
To find at least 6 ways to do this, see the course for carpet cleaners who want to command higher prices... "Make More Money by Attracting Premium Clients, Getting Higher Prices and Ending Price Shoppers Forever" at success4carpetcleaners.com