So is it better for you as a carpet cleaner to focus on just carpet & upholstery cleaning?
Or is it better to branch out and also do window cleaning, driveways, builders cleans, hard floors etc?
The question really is…
Is it better to be a specialist or a generalist?
The answer to that is very simple. A specialist will always be more highly thought of and command higher prices than a generalist.
As the Americans say…” there’s riches in niches”
Think about a general doctor.
What we call a GP here in the UK.
How do you think he is perceived compared to a specialist brain surgeon?
And which one do you think will earn more money?
I learned recently that Steve Jobs when he came back to Apple in the late 90’s actually stopped entire product lines and focussed on specialised products with premium pricing.
Now how has that worked out?
They are premium priced specialists and they’re doing rather well.
So if you want to get higher prices… be a specialist.
And be perceived as one.
And… focus on premium pricing.
So a cleaner just focussing on carpet & upholstery cleaning and maybe hard floors can be perceived as a specialist and will earn far more money than just a general cleaner.
For more strategies to get higher prices for your carpet cleaning business go to success4carpetcleaners.com/gethigherprices
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