So what’s the best way for carpet cleaners to get work in?
Many swear by Facebook advertising… others favour Google Ads.
Still others absolutely will not advertise using either of those methods because of the price shoppers that they often result in.
And of course, if you are only using ONE method of getting customers you can be held to ransom by them.
As Dan Kennedy says…. The worst number in business is ONE
And many had problems in the past when Google changed its algorithm and Facebook changed the way that everything appeared in its free newsfeed. Suddenly work dried up.
So it’s good to have more than one way of getting customers.
So what I favour is a good flyer that is hand delivered to homes that you want to work in.
Now what is a good flyer?
Well, it’s NOT what many carpet cleaners put out…which is their company name at the top with a price list and a phone number at the bottom.
So what makes a good flyer?
Well all advertising is simply salesmanship multiplied.
So think what you would say to a prospect if you had them in front of you… then put into media (in this case a flyer)
Some of our best flyers have simply been a printed letter with a good headline, good benefit driven copy, an offer and a deadline. As simple as that.
And the real advantage of a good flyer is that YOU are in control.
And you can choose the types of homes your customers live in (which is a good indicator)
And you can’t be held to ransom by the shifting whims of Google & Facebook.