Month: July 2025

Do you have unscrupulous, disreputable, underhand, slippery carpet cleaners in your area? You know the ones… they advertise cleaning 5 rooms for £49, dollars or euros or less… and generally give us all a bad name with their shoddy work. Sometimes putting good carpet cleaners like you out of business.

If you simply don’t know what to do about them and you just have a rant wondering how they can clean carpets for those prices and you don’t want them to put you out of business then this is the FINAL DAY for the course ‘Carpet Cleaners… Get Higher Prices’ where you can find strategies on beating them before they beat you.

Tomorrow this course is £597 but today it’s just £59.70.

Go to https://success4carpetcleaners.com/gethigherprices Be sure to follow the link for the Premium Course at the bottom. Put PRICE90 in the Coupon Code box and click 'Apply Coupon'. It’s now only £59.70 for the next 24 hours. It’ll pay for itself with your first job!

Are you worried about your prices?

In particular that moment when you give the price to your prospective customer thinking that they only choose a carpet cleaning service based on price?

Well carpet cleaning is no different to any other service or product for that matter. There are a range of prices that people will pay based on their perceived value.

Much of the problem with pricing is in OUR head not the customers.

Years ago I used to work out prices based on square footage and if say it came to a little over £300 (here in the UK) I would apply an arbitrary discount to bring it just below the £300 mark

or £200 or whatever…

because I was afraid of how people would react ie. ‘Sticker Shock’

The answer? Be confident of your prices.

Here in the UK we’ve had a tv advert for several years about a premium beer called Stella Artois.

Their slogan is “reassuringly expensive”.

Now of course, they are in competition with many other beers. Their slogan is not “if you want beer done right buy this” or “not the cheapest but the best.” No, they are expensive and are NOT afraid to say it.

Many carpet cleaners are simply afraid of PRICE. That when the customer says “I can buy this cheaper” they’re first inclination is to offer a discount…like I used to.

But…people buy value NOT price.

So instead of dropping the price why not build up the value for the customer and justify the price! And be confident not apologetic for your prices.

How would you like your customers to say “yes they are expensive… but reassuringly expensive”

For more strategies like this…FINAL 2 DAYS… this course to help carpet cleaners get higher prices WITHOUT losing all your customers is on sale at 90% OFF. Go to https://success4carpetcleaners.com/gethigherprices

Be sure to follow the link for the Premium Course at the bottom. Put PRICE90 in the Coupon Code box and click 'Apply Coupon'. It’s now only £59.70 for the next 2 days. It should pay for itself with your first job!

So here’s a simple strategy that you can use when your market is saturated with cheap carpet cleaners. And it’s actually goes against all the advice that is given in this industry. Because it just seems counterintuitive.

Well, we know that if you price your service cheaper you’re going to get more carpet cleaning customers right?

Well not necessarily.

There’s something known as the Chivas Regal effect named after a whisky that was struggling to make sales.

It would seem that they got in some consultants who recommended that they do two things:

1. Make the label prettier on the bottle
2. Raise the price

Now you’ll notice that nothing changed about the whisky…it was the same. But sales increased.

Apparently the same has been done with cola. In the 1950s, Coca Cola was twice as expensive as Pepsi. Yet, Pepsi sales increased after they raised their price.

Now…imagine what would happen if you not only raised your prices but also increased the quality of how you present what you do.

For more strategies like this…FINAL 3 DAYS… this course to help carpet cleaners get higher prices WITHOUT losing all your customers is on sale at 90% OFF. Go to https://success4carpetcleaners.com/gethigherprices Be sure to follow the link for the Premium Course at the bottom. Put PRICE90 in the Coupon Code box and click 'Apply Coupon'. It’s now only £59.70 for the next 3 days.

So I'm running this as a test. For the next 10 days only this course to help carpet cleaners get higher prices WITHOUT losing all your customers is on sale at 90% OFF. Now only £59.70

Go to www.success4carpetcleaners.com/gethigherprices Be sure to follow the link for the Premium Course. Put PRICE90 in the Coupon Code box and click 'Apply Coupon'